Sorry I’m a bit late with this one, but some bad news – that excellent Fathers4Justice advertisement that I reported on a few months ago has been banned.
Britain’s Advertising Standards Authority has upheld complaints leveled against a men’s rights group’s controversial ad campaign.
Fathers4Justice’s ad depicted a crying baby, his body emblazoned with perjoratives such as “pig” and “rapist”, with text attacking Mumsnet, a popular online hangout for mothers of young children. According to Fathers4Justice, Mumsnet presided over an anti-male hate campaign as objectionable as homophobia and racism.
However, after a complaint from Mumsnet, the Advertising Standards Authority declared that the claims of the ad were false, as it was the contributors to Mumsnet and not its editors who were making the anti-male statements.
“F4J had not sent us anything to suggest that Mumsnet endorsed any of the views expressed on its web forums or any editorial content,” wrote the ASA, which ordered F4J not to run the ad again or to imply that “forum postings on Mumsnet’s website indicated endorsement or support from the website itself.”
This is odd, as normally, forum moderators and site editors are held responsible for what their members say (and are allowed to say).